"The global launch of the Food Chain Campaign, founded by Yathish Thukaram, in the presence of C N Chaluvarayaswamy Minister of agriculture gvt of Karnataka and Shri C.N. Shivprakash MD of KAPPEC (Karnataka Agro Processing and Export Corporation).and Vice president Shri T SaiRam Prasad and chairman of agri tech RupaRani of Federation of Karnataka Chambers of commerce and industry .
Agriculture in India is at a critical crossroads, where tradition meets transformation. While farmers continue to sustain the nation, the sector faces challenges that demand awareness, education, and collective action. The Food Chain Campaign emerges as a powerful response to this reality, working tirelessly to empower farmers, educate youth, and strengthen the agricultural ecosystem from within.
The campaign is founded on the understanding that real agricultural development must begin at the grassroots level. By focusing on farmer welfare and rural leadership, the initiative addresses not only economic concerns but also social and psychological challenges faced by farming communities. Through consistent outreach programs, training sessions, and farmer-centric events, the Food Chain Campaign creates spaces for learning, dialogue, and recognition.
A defining pillar of the campaign is agricultural education, particularly for students from rural backgrounds. The initiative believes that empowering young minds with knowledge about farming, sustainability, and innovation is essential for the future of Indian agriculture. Student farmer rallies, awareness programs, and interactive learning sessions help youth reconnect with agriculture as a respected and future-oriented profession rather than a fallback option.
Sustainability lies at the heart of the Food Chain Campaign’s philosophy. By promoting responsible farming practices and encouraging innovation, the campaign supports farmers in adapting to changing environmental and economic conditions. It emphasizes that sustainable agriculture is not only about protecting the land but also about securing livelihoods and preserving rural communities.
The campaign has gained widespread appreciation for organizing Krishikara Vandana Sambrama, a unique platform that honors progressive farmers and rural change-makers. This celebration goes beyond awards, creating a sense of pride and motivation among farming communities. By recognizing leadership and excellence at the grassroots level, the campaign inspires collective growth and responsibility.
What sets the Food Chain Campaign apart is its inclusive approach. It actively connects farmers with experts, institutions, and consumers, ensuring that knowledge flows both ways. This ecosystem-driven model helps reduce isolation in rural areas while strengthening trust between different stakeholders in the food chain.
As India looks toward a sustainable and self-reliant future, initiatives like the Food Chain Campaign play a crucial role. By empowering farmers, nurturing rural leadership, and educating the next generation, the campaign is shaping a resilient agricultural ecosystem rooted in dignity, knowledge, and shared purpose.
Visit Fore More:
Youtube: https://youtube.com/@foodchaincampaign?si=wIcUrJIB0B_LpzPy
Instagram: https://www.instagram.com/foodchain_campaign/
