Sivasagar, Assam | HR TILES, a new-age tiles startup founded by brothers Mortuza Ali and Muzahid Ali, is rapidly redefining the tiles business landscape in Upper Assam with a bold promise—the lowest possible prices with absolutely no compromise on quality.
The journey of HR TILES began modestly—from an old garage at their home—driven by a strong entrepreneurial vision and a commitment to affordability and trust. Despite humble beginnings, the brand has quickly emerged as a trusted name in both wholesale and retail tiles supply, serving customers across Upper Assam.
Both founders are well-educated and
forward-thinking, bringing fresh ideas and transparency into a traditionally
high-margin, showroom-driven industry. Their most distinctive innovation is the
“Godown Concept”—no fancy showroom, no unnecessary expenses, and direct selling
from the godown. This business model has been widely appreciated by customers.
HR TILES is able to offer tiles at
significantly lower prices because the company operates entirely from its
godown and procures materials directly from manufacturing companies. With no
middlemen involved to eat into margins, the entire cost benefit is fully
transferred to customers, ensuring genuine value for money.
The HR TILES godown is strategically located at
Jengonikotia, near NH-37, Sivasagar, Assam, providing easy accessibility and
smooth logistics for retail buyers, contractors, and bulk purchasers.
HR TILES also offers a 365-days discount
policy, reinforcing its commitment to affordability throughout the year. While
prices remain low, quality remains non-negotiable, with strict standards
followed to ensure only good-quality tiles are sold.
With rapidly growing customer trust and strong
word-of-mouth support, HR TILES is fast becoming a dominant force in the tiles
market of Upper Assam—proving that honesty, innovation, and customer-first
thinking can successfully transform a small garage startup into a powerful
regional brand.
