Once the full production of the upgraded Goa distillery commences, it is set to help the company boost its exports further.
Indian
single malts are steadily redefining the global travel retail market,
traditionally dominated by Scotch whisky. Among them, Kadamba Indian
Single Malt Whisky stands out as a trailblazer, reshaping perceptions
with its award-winning profile and rich heritage. Produced by Cheers
Group, Kadamba has become a symbol of India's rise in the Single-malt
whisky segment, earning top honours from leading global industry
competitions.
Cheers group is currently exporting its products to
USA, Europe, UAE and other continents and single-malt category is the
fastest-growing segment for exports for the company. Once the full
production of the upgraded Goa distillery commences, it is set to help
the company boost its exports further. Cheers group will explore new
markets for exports besides expanding its pan-India footprint for its
single-malt whiskies.
Kadamba Whisky, an Indian single malt
crafted by the Cheers Group, is making waves in the whisky world. It has
received international acclaim, including being named the "Best Indian
Single-Malt Whisky" and winning a Gold medal at the ASCOT Awards in the
US. The Cheers Group, with a valuation of Rs 900 crore, has won over 250
national and international awards for its luxury spirits portfolio,
including the Kadamba Single Malt series.
Cheers Group with a
strong history in the luxury spirits industry is known for its
innovative approach to whisky production, with Dr. Mohan Krishna
Balivada, founder of Cheers Group and World’s first alco-bev marketing
Doctorate, being a trailblazer in the global whisky industry and
company's CEO, Ashwin Balivada, a Cambridge University alumnus.
Inspired
by the illustrious Kadamba dynasty that ruled Goa for 300 years, the
whisky pays homage to the region’s golden age. Kadamba whisky’s
accolades include gold medals at the Spiritz International competition
and a remarkable 98 per cent score for taste, complemented by its
dazzling diamond-cut decanter.
Kadamba whisky is known for its
quality, with the Cheers Group emphasizing the use of high-quality raw
materials and optimized processes in its production. They also have a
strong focus on innovation, with an Innovation, Research, and
Development Hub to enhance efficiency and maintain global quality
standards.
Kadamba's success is rooted in craftsmanship and
innovation. Aged in a combination of bourbon, sherry, and virgin
American oak casks, its Signature Expression offers a velvety,
full-bodied flavour with notes of oak, vanilla, and sherry trifle. This
exquisite blend is enhanced by Goa’s unique ‘humidity aging process,’
which imparts complexity and balance.
With its innovative
approach and premium offerings, the group is poised to elevate India’s
presence on the global whisky map. Kadamba’s journey reflects India’s
growing influence in the world of luxury spirits.
