August 2025 will mark a major shift in how brands, advertisers, and media vendors approach outdoor advertising in India. With the upcoming launch of OOTER, an innovative AdTech platform, booking hoardings and billboards will soon become as seamless as ordering food online or hailing a cab.
Developed by Adbook Communication Pvt Ltd, OOTER is being hailed as the country’s digital marketplace for outdoor media, built specifically to simplify the fragmented world of hoarding bookings and vendor discovery. Designed to bridge the gap between advertisers and hoarding vendors, the app will provide a one-stop platform for planning, booking, and managing outdoor ad campaigns—entirely online.
The Visionaries Behind OOTER
OOTER is the brainchild of four entrepreneurs with deep roots in advertising, media, and technology:
- Bharat Rana – Founder of Adbook Communication and a seasoned media strategist with expertise in OOH and campaign execution.
- Aayush Sharma – Operational lead, handling backend systems, vendor workflows, and compliance.
- Ajay Sign – Tech co-founder leading product architecture, known for building scalable digital platforms.
- Dheeraj Trivedi – Head of vendor onboarding and strategic partnerships, with strong links to regional and national media owners.
What is OOTER?
At its core, OOTER is a B2B outdoor advertising marketplace app. The app allows vendors (hoarding owners, media planners, and local agencies) to upload, showcase, and manage their outdoor media inventory—including hoardings, billboards, Unipole and more.
Meanwhile, advertisers—whether local shopkeepers or national brands—can:
- Discover ad spaces by location, price, and availability
- View images and specifications
- Book directly with vendors
- Manage campaigns and payments digitally
Why OOTER is a Game-Changer
India’s Out-of-Home (OOH) advertising industry is currently worth over ₹4,000+ crore and growing steadily post-pandemic. Yet, most of this market still operates through manual processes, Excel sheets, and word-of-mouth. Small vendors often struggle to get visibility from large brands, while marketers find it difficult to access real-time availability or compare options.
OOTER fixes this with:
- A mobile-first app interface for real-time discovery and booking
- A vendor dashboard to manage sites, pricing, and leads
- Filters for size, city, type, and availability
- Transparent pricing
- Digital documentation and payment support
Built by Adbook – Powered by Experience
OOTER’s parent company, Adbook Communication Pvt Ltd, has already built a solid reputation in the Indian marketing ecosystem. With over 100 clients and active campaigns across events like Kumbh Mela, city activations, and political branding, the Adbook team deeply understands the inefficiencies of the OOH space.
This experience has guided every feature of the app—from how vendors onboard, to how clients search and shortlist properties.
Vendor Webinar Campaign Before Launch
In preparation for its August launch, the OOTER team is hosting a series of free webinars exclusively for hoarding vendors and media owners. These webinars will:
- Introduce the platform and its benefits
- Show a live demo of vendor dashboard features
- Help vendors list their media inventory for free during the pre-launch phase
- Explain how the app will generate direct, commission-free leads for vendors
Vendor registration is currently open via a Google Form shared by the founders on every social accounts.
Who Can Use OOTER?
For Vendors:
- Independent hoarding owners
- Outdoor media agencies
- City-level media operators
- Vendors with Unipole, bus shelters, or street-level branding
For Marketers & Brands:
- Local businesses running regional promotions
- Large consumer brands planning OOH campaigns
- Event managers and political campaigners
- Digital-first brands exploring offline visibility
What’s Next After Launch?
The team has laid out a 6-month roadmap post-launch:
- Adding transit and retail media categories
- Launching self-serve campaign builder for marketers
- Partnering with agencies and CMOs for B2B campaigns
- Expanding regionally in Tier 1, Tier 2 and Tier 3 cities
There are also discussions around adding:
- Analytics and reporting tools
- AI-based location suggestions
- Influencer + outdoor bundling options for integrated campaigns
Final Thoughts
India's marketing industry is embracing digitization faster than ever—but outdoor advertising has remained a last-mile challenge. With the arrival of OOTER, that could finally change.
As August 2025 approaches, all eyes will be on OOTER—and the startup that dares to digitize India’s skyline.
Want to Join the Launch Webinar?
Vendor Registration Link: [ https://docs.google.com/forms/d/e/1FAIpQLScS9ri5aGV9fJhvO2alihFC-u_Jf1Li82ITbPo8BzIPF3CZzA/viewform?usp=header ]
App Launch: August 2025
Website: www.adbook.club
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Vendor Webinar Form Link | https://docs.google.com/forms/d/e/1FAIpQLScS9ri5aGV9fJhvO2alihFC-u_Jf1Li82ITbPo8BzIPF3CZzA/viewform?usp=header |
Instagram | https://www.instagram.com/ooterapp |
Facebook | https://www.facebook.com/ooterapp |
Linkedin | https://www.linkedin.com/company/ooterapp/ |
YouTube | https://www.youtube.com/@ooterapp |
Threads | https://www.threads.com/@ooterapp |
Adbook Website |
